I only bought this food because we inherited a cat from my brother in law. His cat was eating this food so I purchased more of it because my cat started eating his food. Omg, her coat is soft now. I had no idea that the semi expensive food I was giving her was not good enough for her. You’ll be amazed how soft your cat will feel. It’s worth the price to know it’s good for your kitty.i buy 4, 5# packages of different dry cat foods every 4 months; mix them evenly and store in glass gallon jars. 4 packages fill 4.25 gallon jars. this brand is 1 of the 4 choices. my cats like salmon. i choose more than 1 brand in order to provide what little “variety” of available nutrients can be obtained via dry grain-free, fish flavored cat food. cats get small wet food at the same meal.Super picky cat. And he loves it and it lasts longer then the smaller store bagLove the product, we tried multiple different brands and flavors and this is a huge winner.We have 2 cats that are a bit finicky when it comes to foods. This has been a winner for us both in their love to eat and in their overall healthy checkups.They both run to their bowls and always finish their meals. Love the quality of this product.I have cats that have been raised on the Blue buffalo brand cat food. They love it! They have incredible energy and gorgeous shiny coats! I have had cats all my life and I tried to feed them high quality food. Blue Buffalo has been the best! Even with one of my kitties who's fussy about her food, she gobbles this brand right up!I have no idea how it tastes, but my two cats love it. I leave out a bowl of it, and the nibble throughout the day. So I give it 5 ? for that. They tend to eat it before the wet food i put out for breakfast and dinner. And they can sure smell it before I even open the packaging it came in. I keep it in a plastic container so it doesn't go stale. It's definitely a strong smell, but not anything that stinks up a room. It would be nice if the bag was resealable, though. And with 2 young cats. An 11lb bag lasts quite a while.It took me some time to pick this brand and flavor, looking at the ingredients and all. So I'm happy my cats love it. (And it's the same price on Chewy, so if they're out of stock, I know the price is stable. )This is a very small bag for the price. Cats like it but I only ordered in an emergency…won’t buy again.Wish the bag was resealable. Other than that, our babies love it & we love its go good for them. Our oldest boy was so picky & we had to change his food every few weeks but after changing to freedom, he hasn't turned his nose up anymore!